AI can generate humans that look almost indistinguishable from reality. The skin is flawless, the light is precise, the detail is stunning.
And yet, when you look into their eyes, something is missing. There are no lived experiences behind them. No memories. No real emotion.

As a photographer, this is where I draw the line — and where I find meaning in what I do.
Technology is an incredible tool, but emotion still comes from people. From presence. From shared intention on set.

This personal project was created together with my friend Jakub Vlcek and his studio Punctum-Images,
with whom I’ve had the privilege of creating many ambitious and visually refined projects over the years.
Together, we explored a hybrid production approach combining photography, CGI and AI into one workflow.
The environments, car, and dust are fully CGI; the talent was photographed and then integrated into the final visuals with the help of AI tools.

For me, this is what contemporary production looks like — embracing innovation while keeping the human element at the core.
Because in the end, what truly resonates in an image is not perfection, but emotion.

Grateful to everyone involved who helped shape the final result.
Big thanks to Jakub, amazing model Lenka Benešová, stylist Lenka Kermes, makeup artist Renata Zelinková,
photo asistent / lighting master Jakub Delibalta,
Punctum-Images Unreal Engine team and to Michal Kozák for AI and post-production.